Services
➢ Logo & Visual Identity Design
➢ Lead Designer
➢ Art Direction
➢ Motion Graphics
➢ Template Creation
The Rising Star Award
We launched the BRITs branding alongside the announcement of the Rising Star Award nominees. This prestigious award highlights three emerging artists who are making their mark on the music scene. The Rising Star award has successfully predicted the future stars of music through an impressive roll call of nominees and winners; those who have been awarded The BRITs Rising Star award previously include Adele, Sam Smith, Sam Fender, Ellie Goulding, Florence + The Machine and Griff.
This launch was a key moment for us, as it provided the opportunity to debut the year's BRITs branding across all social platforms. The Rising Star campaign captured the energy and buzz of the awards, allowing us to build momentum for the main event and for all the artists involved.
The 'Bring on The BRITs' Nominations Show'
For the pivotal "Bring On The BRITs" nominations show, where we unveiled the nominated artists in a live broadcast streamed across YouTube, Facebook, TikTok, Twitter, and Instagram, we crafted a range of assets to maximise engagement and excitement.
This comprised of a series of animated announcement assets optimised for the BRITs' feeds. We also designed individual artist announcement graphics for artists to share on their own social channels, ensuring widespread visibility. Furthermore, we created specialised graphics for the live stream, adapted for each social channel to ensure seamless integration and optimal viewing experiences. This included the development of the 'Bring On The BRITs' title sequence (see below).
You can watch the full 2023 'Bring On The BRITs' Nominations show here.
OOH Adverts
To promote the international YouTube livestream for the awards show, we developed a series of animated out-of-home adverts that were displayed across four US states. These animations were strategically placed in high-traffic areas to maximise visibility and engagement.
Performer & Winner Assets
To announce the lineup of artists performing at the awards show, I developed a series of animated assets tailored for distribution across all BRITs social channels. To ensure maximum reach and engagement, we created still variations of the animated assets tailored for posting across the artists' own social media channels.
To distinguish the winner announcements from the rest of the feed, we applied a luxurious silver texture to both the iconography and typography. This treatment elevated the appearance of the winner announcements, ensuring they captured attention and stood out prominently amidst other content.
